Privacy policy
Last Updated : 22-05-2026
Personal Information
Dhirghamrut is a company incorporated and registered under the provisions of the Companies Act, 2013. Dhirghamrut is the owner of the brand Dhirghamrut and the website https://www.dhirghamrut.com (“Website”). This Privacy Policy outlines Dhirghamrut’s approach to data protection and privacy to fulfill its obligation under the applicable laws and regulations, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 ("DPDPA").
Throughout this document, ‘we’, ‘us’, ‘our’, ‘ours’ refers to Dhirghamrut. Wherever we have said ‘you’ or ‘your’, this means YOU.
We are committed to treating data privacy seriously. This Privacy Policy provides the necessary details about how your data is collected and used by us on the Website. As a visitor/customer to the Website, you are advised to please read the Privacy Policy carefully. By accessing the services provided by us on the Website, you agree to the collection and use of your data by us in the manner provided for under this Privacy Policy.
Personal information gathered by us
As part of your registration process on our Website, we may collect the following information which is personally identifiable to you, including, without limitation, your name including first and last name, email address, mobile phone number, contact details, username along with password you have created for setting up your account on the Website, your date of birth, age, gender, residential address, shipping address, postal code, information about the pages that you visited/accessed on the Website, the links you clicked on the Website, the number of times you visited/accessed a particular page on the Website and any such browsing information etc.
We might receive certain information about you from other sources, such as updated delivery status and the shipping address information provided by you to our carriers, which we shall use to correct our records so as to enable us to deliver your next purchase more easily.
You can choose not to share your personal information with us, but then you might not be able to use and access all the services provided by us on the Website.
We use your personal information that you provided for opening your account with us, without limitation, for processing your transactions, responding to your requests and/or queries and for communicating with you.
Why do we collect your personal information
We will collect personally identifiable information about you as part of a voluntary registration process or through an online survey or through any combination thereof.
The information that we learn and gather from you, personal or otherwise, is used for registering you on our Website, verifying your identity so as to permit you to use the Website, for undertaking transactions to facilitate the process of your payment on the Website, to communicate with you, to convey any of our promotional offers to you, to communicate and update you with regards to our products and services as well as for maintaining your account with us.
We use your information to operate, provide, develop and improve our products and services. Without limitation, these purposes include:
- We use your information to accept, handle and process your orders, deliver the product/s you ordered, process payments for the order placed by you on our Website, to communicate with you regarding the status of your order and for providing you with promotional offers.
- We use your personal information to provide functionality as well as to analyze the performance of our Website so as to fix any errors and further, to improve the usability as well as the effectiveness of our Website.
- We use your personal information to recommend certain promotions and products that might be of your interest.
- We use your personal information to communicate with you via different channels e.g. phone, e-mail or chat.
- We use your personal information to display interest-based advertisements that might be of interest to you.
- We use your personal information to conduct surveys and research to understand your preferences, experiences, and satisfaction with our products and services.
Participation in any survey is voluntary, and you may opt out at any time by contacting us at your official Dhirghamrut support email.
Manner of collection of information
We receive and store information whenever you interact with us through the Website or from other sources e.g. updated delivery status and address information provided by you to our carriers.
When you browse, access or use the Website, our servers may collect information, directly or indirectly, regarding your activities on our Website by way of either cookies or permissions or other trackers.
Our Website may contain links to other third-party websites, for which we are not to be held responsible for the privacy practices of such third-party websites, which we do not own, manage or control.
Further, some web browsers have a “Do Not Track” feature. These features are not yet uniform across all browsers. Our Website is not currently set up to respond to those signals.
Consent
By using our Website and/or by providing your personal information while registering your account on our Website, you consent to the collection and use of the information you disclose on our Website in accordance with this Privacy Policy, including but not limited to your consent for sharing your information as per this Privacy Policy.
By accessing and using the Website, you accept the terms of the Privacy Policy, Terms of Use, Shipping Policy as well as Cancellation Policy and further, consent to our use and disclosure of your personal information in any manner as described in this Privacy Policy.
When your personal information may be disclosed to other parties
We do not sell or share your personal information with any third party for commercial gain/profit.
We may share or be required to share your personal information, without limitation, as follows:
- With our business associates/partners in order to deliver you the products that you have ordered from our Website;
- With our payment gateway partner when you initiated a payment using your credit/debit card on our Website;
- With the concerned authorities when it is a legal obligation to do so;
- When we have a legitimate business reason for doing so;
- When we want to send you information and promotional material regarding our products and services;
- When we have asked you for your consent to share it; and
- With authorized third-party survey and research partners.
With whom your personal information will be shared
We will not use your financial information for any purpose other than to complete a transaction/order that you have placed with us through our Website.
We do not rent, sell or share your personal information and will not disclose any of your personally identifiable information to third parties except where necessary for delivery, payment processing, legal obligations, fraud prevention, customer support, surveys or security purposes.
All third-party partners are required to maintain confidentiality and secure handling of your information.
How do we secure and protect your personal information
We are committed to protecting your personal information, which is collected, possessed and stored by us.
We have in place security measures and appropriate physical, technical and managerial safeguards to protect your personal information from unauthorized access, alteration, transmission and deletion.
Though we strive to maintain and safeguard the confidentiality of your personal identifiable information, transmissions made by means of the internet cannot be made absolutely secure.
By using this Website, you agree that we shall have no liability for disclosure of your information due to errors in transmission or due to any unauthorized acts committed by third parties.
We retain information collected from you only for as long as required for the purposes set out in this Privacy Policy and for legal and regulatory reasons.
Your Rights as a Data Principal
In accordance with the Digital Personal Data Protection Act, 2023, you have the following rights with respect to your personal data:
- Right to access
- Right to correction and erasure
- Right to withdraw consent
- Right to grievance redressal
- Right to nominate
To exercise any of the above rights, please contact us through our official Dhirghamrut support email.
Children’s privacy
On our Website, all financial transactions are to be carried out by adults only.
If you are not an adult i.e. a minor below the age of 18 years, you may access and browse our Website but you are barred from making any purchase on the Website without adult supervision.
We do not knowingly collect personal data from minors under 18 years of age.
Procedure to be followed for correcting any inaccuracies in your personal information submitted to us
To correct or update any information that you have provided to us, our Website allows you to do the same online itself.
In the event of loss of access details, you can contact us through our official Dhirghamrut support email.
Contact us
For any further queries and complaints related to privacy under the applicable laws and regulations, you could reach us at:
Contact email address: care@dhirghamrut.com
Phone: +91 9328401783
Contact days: Monday to Sunday (10 AM to 7 PM)
Notification of changes in the Privacy Policy
We keep our Privacy Policy under review to make sure it is up to date and accurate.
Any changes we make to this Privacy Policy in the future will be posted on this page.
We reserve the right to change or update this Privacy Policy at any time. Such changes shall be effective immediately upon posting on our Website.
You are required to review the Website’s Privacy Policy regularly to keep yourself abreast of the changes, if any.